91- 70013 77155 +91 70013 77155 aishwaryaojha94@gmail.com

Case Studies

Scaling Coorbital India – 1500% Growth in a Competitive Water Purifier Accessories Market



Overview

Coorbital India, a water purifier accessories brand, was operating in a highly competitive and price-sensitive category. Within a focused scaling phase, we helped the brand grow sales by 1500%, improve keyword dominance, and unlock consistent growth by solving one critical lever: Speed.

The Problem

  • Highly competitive replacement accessory market
  • Price-sensitive buyers
  • Heavy competition on generic keywords
  • Slow delivery timelines affecting conversion

In water purifier accessories, customers don’t wait. Speed directly impacts conversion.

What We Identifieds

Unlike lifestyle categories, this category runs on urgency:

  • Customers need replacement filters immediately
  • Faster delivery wins the Buy Box
  • Prime speed directly impacts ranking and conversion

If delivery isn’t competitive, sales leak — regardless of price.

What We Did

1. Fixed the Speed Lever (FBA Optimization)

We identified high-demand geographies and:

Impact: Faster delivery → Higher conversion → Stronger Buy Box control.


2. Increased Share of Voice (SoV)

Once delivery improved, we scaled visibility:

This improved discoverability and category footprint.


3. Focused SKU Scaling

This strengthened ranking signals and improved ad efficiency.


Results

  • 1500% sales growth
  • Significant increase in Share of Voice on major keywords
  • Improved delivery timelines across key cities
  • Higher conversion rates

Key Insight

In urgent replacement categories, Speed = Sales.

Growth didn’t come from just increasing ad spend. It came from:


  • Optimizing FBA placement
  • Improving delivery competitiveness
  • Controlling keyword visibility
  • Scaling the right SKUs

Once speed and visibility aligned, growth accelerated rapidly.