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Case Studies

Scaling Suzie’s on Amazon

Background

Suzie’s, a legacy US brand, was experiencing stagnant growth on Amazon. Despite having strong brand equity, its online performance was not reflecting its market potential.

Problem Statement

Growth plateau on Amazon
Underutilized brand equity in the online marketplace
Low conversion efficiency limiting scale
Lack of structured approach to category dominance

Execution

Revamped listings for higher engagement and trust
Improved conversion rates through data-backed optimizations
Shifted focus to keyword dominance, increasing visibility in high-intent searches
Scaled advertising only after achieving strong organic and conversion foundations

Our Approach

We implemented a full-funnel growth strategy, focusing on both conversion and visibility:

Conversion Rate Optimization (CRO)
-> Conducted an in-depth CRO audit across product listings, creatives, and user journey to improve conversion rates
Performance Readiness Before Scaling
-> Ensured all foundational elements (content, reviews, pricing, and listings) were optimized before increasing ad spend
Search & Share of Voice (SOV) Strategy
-> Identified high-impact keywords and systematically worked towards dominating them to capture category demand

Key Takeaway

Scaling performance marketing without fixing conversion is inefficient. By prioritizing CRO first and then expanding Share of Voice, brands can unlock exponential and sustainable growth.

Results

10x growth in brand performance on Amazon
Achieved an exceptionally efficient ACOS of 5%
Significant increase in category-level Share of Voice
Highest-ever online sales contribution in FY 2025–26, driven primarily by Amazon